- Business
- Marketing
- Entertainment
Customer Relationship and Loyalty
Using the cell phone as a tool for interaction, the company can strengthen the bond with its work force and the public at large.
Alerts, status of orders, satisfaction polls, confirmation of events, and discount coupons are a few of the direct marketing actions made feasible by mobile phones.
Promotions
Forget letters and ballot boxes. Promotional actions have more return with simple and innovative mechanics, based on a medium that is always with the customer.
Sweepstakes, cultural contests, quizzes for awards, "collect & trade," instant awards, gift-certificate campaigns, and other contests are a few examples of promotional activities made feasible by cell phones.
Advertising
In times of interactivity, there is nothing more efficient than leaving communication in the hands of consumers and potential customers, and also reaching them in a direct and personal way.
Actions of mobile advertising include WAP banners, advergames, ringtones, wallpapers, videos and alerts, among other interfaces, linked to sponsored content.
Mobile Sites
Okto believes that WAP is not Web and therefore creates gateways in the formats most appropriate for WAP media. It offers virtual environments so consumers can browse, learn about and interact with the brand anywhere and at any time, using their cell phones.
Highlighted among Okto's portfolio of clients are institutional sites, content portals and promotional hotsites.
Bluetooth
Bluetooth actions reach consumers present at events, malls, points-of-sale, or any other place deemed suitable for delivering exclusive multimedia content and allowing the user to interact with your brand.
A successful Bluetooth campaign takes into account variables such as usage patterns, proximity marketing and permission marketing. Okto has know-how in the planning and implementation of actions under this new technology.
Coupons/Tickets
Okto's solution offers a new way of delivering tickets and access of people to your events, reducing operating costs, eliminating queues and bringing innovation to your brand.
Increase your customer base and benefit your current consumers with the delivery of mobile coupons for discounts.
Another offering is 2D bar codes, also known as QR Codes. These are bidirectional barcodes for storage of information.
