Okto Mobile Ideas

Retail

Mobile communication is an economic resource capable of quickly reaching the final consumer and generating a quick reaction with greater effectiveness in the results. Examples of use:

collection: remind customers of a past-due bills via SMS on their mobile phones;

mobile marketing: encouraging consumption, drawing the customer into the store, for example, to take advantage of a promotion;

e-commerce: when purchasing over the web, the customer tracks the entire process, via SMS, up through home delivery of the product;

development of promotions: retailers can carry out promotional activities stimulating sales, whereby customers receive a coupon to vie for sweepstakes.

• How it works

Financial

Financial institutions are increasing their share of investments in mobile solutions, aiming to get closer to customers by providing more flexibility and efficiency in financial transactions. Examples of use:

mobile banking: establishes a new channel between bank and customers, while maintaining the quality of interaction that occurs in other channels of service such as the web, for example. Account holders have access to all of the bank's resources via their mobile phones, including factors such as usability and relevance, as well as security.

mobile marketing: banks use cell phones as a tool for offering services and products to customers. The financial institution can also promote initiatives of customer loyalty-building by offering partnerships and discounts on events.

credit cards: customers receive incentives to activate cards that have not yet been unblocked yet.

• How it works

Collection

The collections department encounters an efficient and economical use of the cell phone for sending reminders to customers, during the entire collections process. With the mobility, companies cut costs and increase the efficiency of their communications. Examples of use:

reminders/notices: institutions can reduce call-center positions by sending text messages, requesting the user to contact the company, or by sending a reminder before the bill falls due;

voice mail: collections companies can send voicemail to a land-line telephone, if the customer does not have a cell phone;

barcode: the customer can make a payment at any accredited bank, either by entering the data or by validating the code of the electronic bill sent to the cell phone.

• How it works

Transportation/Logistics

SMS applications help in the real-time tracking of operations and keep consumers informed about the status of their delivery. Examples of use:

tracking: the cell phone allows the creation of a channel for monitoring the delivery in real time;

communication with the teams in the field: the base always keeps abreast of the work routine and, in case of unforeseen circumstances, informs the customer;

tracking of vehicles: in case of any change in the route of the vehicle, the base is notified.

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Call Center

Call center services use the resources of mobility to increase efficiency of infrastructure and reduce costs of communication. With the optimization of results, the capacity to serve customers is expanded and does away with need to increase the number of positions. The use of SMS allows customers to be notified quickly and the message remains stored on the handset, making it easier to read the messages and consult texts sent previously.

Technology

Okto offers its know-how in mobility for other companies in the market. It operates in partnership with the Information Technology (IT) department of its clients, developing systems for monitoring networks, indicators, among others.

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Health

Medical laboratories and HMOs, for example, have reported a number of successful experiences using cell phones in their communications with patients. The combination of cost savings with the efficiency of communication is the primary motivating factor for the adoption of this technology. Examples of use:

relationship with the customer;

confirmation of laboratory exams and doctor appointments;

authorization for medical procedures;

contact with physicians and brokers.

• How it works

Education

Cell phones serve as yet another channel of relationship between the university, students and parents. With the correct segmentation of the database, it's possible to maintain an active relationship with strategic audiences. Examples of use:

sending information about class registration periods;

reminders for payment of college entrance exam sign-up fees;

reminders about meeting and test dates.

• How it works