Kellogg’s® uses the Okto application in a mobile marketing action to promote the Frosted Flakes brand
12/05/2008
12/05/2008
The action includes sending an SMS, a game in Java and downloading of content
Okto, is Kellogg’s® partner in this “Frosted Flakes Digital Arena” mobile marketing idea, an initiative aimed at innovating and adding modernity to the brand, as well as to bring the company closer to its target public.
The campaign consists of delivering a game in Java for consumers who send the printed codes found in Frosted Flakes’ promotional packages. By sending the PINCODE by SMS to the number 49202, the user downloads an exclusive game by the brand.
By reaching 4 thousand points or more, the user can exchange his points for wallpaper on the promotion’s mobile site. Participants who exceed 40 thousand points can download a truetone by artists like Victor and Léo, Wanessa Camargo or Detonautas.
Besides that, each workday during the first phase of the action (October 13 to December 19, 2008), the first two to send a score of more than 40 thousand points win a Playstation 3, for a total of 100 consoles.
During the second phase (December 22, 2008 to February 27, 2009), the first four players with more than 40 thousand points win a Positivo Mobo notebook, for a total of 200 computers.
Besides Okto, Sony BMG, Simple Brasil and Meantime are also partners in this project.
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