Okto Mobile Ideas

Partner: Future Mobile

Objective: To increase consumption of Melitta-brand coffee and filters as well as facilitate participation in the promotion by sending text messages instead of letters.

Solution: A promotional sweepstakes based on sending PIN codes printed on the packaging of Melitta-brand products. To participate, consumers send an SMS message from their cell phones with the code found on the product packaging. Then they receive a free message with the numbers and the drawing for which they will compete. On the hotsite created for the promotion, consumers were able to query the numbers with which they were competing. During the five-month the project, the following prizes were awarded: a Honda Fit automobile, a private pension title in the amount of R$144,000, a gold certificate valued at R$70,000, and 33 Melitta coffee makers.

Partner: AGK

Objective: To increase the sales volume of Gillette's Prestobarba line of disposable razors.

Solution: A promotional campaign based on sending PIN codes printed on the packaging of the following Gillette products: Prestobarba Excel, Prestobarba Excel for Women, and Prestobarba Excel Sport. The promotion took advantage of the opening of the movie "Fantastic Four" to distribute PIN codes. When buying a product of the Prestobarba line, consumers would send the code via SMS to the number available, in order to be included in a drawing for automobiles and iPods.

Partner: G-Linder

Objective: To generate greater flow at points-of-sale, increase customer loyalty, and establish a relationship with the end consumer, based on a high-impact campaign.

Solution: Customers could win fuel and compete in a sweepstakes for prizes by sending the coupon code via SMS. At every purchase, customers received a coupon, with the chance to win R$20 in fuel right there on the spot. On the same coupon there was a lucky code, which should be sent via SMS to compete in three drawings for 10 brand-new Fiesta Trail automobiles, 99 twenty-inch TVs, and 100,000 liters of fuel in prizes.

Partner: Agência Gringo

Objective: To strengthen the image of the brand and to interact with soft drink consumers.

Solution: Coca-Cola opted for the delivery of digital content as a way of awarding user participation in games and activities on the campaign's hotsite: http://www.cocacola.com.br/fabricadafelicidade/. Those who managed to rack up points in the activities could exchange them for ringtones, Coca-Cola wallpapers or a special theme that was sent directly to their cell phones.

Partner: Telvox

Objective: To disseminate the launch of the new Fiat Idea Adventure automobile and add value to the user's experience.

Solution: A promotional action held in movie theaters, whereby images from the Fiat Idea Adventure commercial were shown before the coming attractions. Via SMS, audiences chose their favorite sequences and the winning scene was shown in the theater. After the session, users could receive, via Bluetooth, the full version of the commercial.

Partner: Agência Gringo

Objective: To generate brand experience and provide support to the "Factory of Happiness" campaign.

Solution: Consumers who visited the promotion booth, at Morumbi Shopping mall, were impacted in two ways:

1. People could create images with their photographs and the available graphic elements. To request a digital copy of this unique content, all they needed to do was send a text message to the LA of the promotion, with the code presented on the panel of the booth; then a WAP link was sent to the customer to download the photo he/she created.

2. At the locale, there were notices for customers to activate Bluetooth on their cell phones and then a 45-second video of the "Factory of Happiness" Campaign was sent to the phones.

Partner: Movile

Objective: To offer to young people an innovative way to buy tickets for concerts, parties and events.

Solution: Delivery of invitations to festivals, sporting events, concerts, among others, using barcodes for mobile phones. When buying tickets by phone or over the internet, (www.aloingressos.com.br), users can choose to receive their tickets directly on their cell phones. Once the payment is made, the buyer receives an SMS sent to his/her handset, containing a barcode. To enter the event, an optical reader verifies the authenticity of the code, granting access to the venue.